Ola Electric is preparing to recruit about 1,000 senior service technicians and specialised professionals as the company moves into the next phase of its Hyperservice programme, according to people familiar with the plan.
The expansion will substantially bolster the firm's after-sales workforce of around 2,000 and follows weeks of rapid-response efforts to clear service backlogs in key markets."This is the second, more structural leg of Hyperservice," a senior company official said, requesting anonymity. "The taskforce was the firefight. This phase is about ensuring we don't have to go through it again."
Unlike a typical hiring expansion, the upcoming drive focuses on senior and specialist roles - from EV diagnostics experts to service centre managers and customer-facing advisors.
Insiders say the objective is to upgrade capability rather than merely increase headcount, targeting roles that influence repair accuracy, centre operations, and first-contact customer experience.
"We are adding capability where decisions actually get made - on the shop floor, in centre leadership, and at the customer interface," another person familiar with the plan said.
"The metric is consistency and speed across India, not just bodies on the ground." Ola's service load has risen sharply since scooter deliveries accelerated in 2023, resulting in lengthy wait times and intermittent parts shortages in several cities.Hyperservice, launched earlier this year, is rolling out in phases - first clearing pending jobs with a surge team, then reinforcing day-to-day service through stronger processes, staffing, and digital tools.
A pilot in Bengaluru has largely resolved backlogs, according to insiders, and the company is now extending the model nationwide.
The hiring effort coincides with new digital infrastructure, including an in-app service appointment system and an online genuine-parts store on the Ola app and website.
Customers can now book service slots and order common parts directly, aiming to ease pressure on overloaded centres.
Founder Bhavish Aggarwal has taken a hands-on role in the overhaul, making unannounced service-centre visits and publicly tracking progress - a level of involvement analysts say signals strategic priority.
"You typically see founders step in at this cadence only when something becomes a top-tier goal," said an EV industry analyst tracking the company."Hiring 1,000 senior service professionals is an expensive bet - one you make only if you're aiming to rebuild long-term trust, not just fix a temporary spike."
With the surge taskforce stabilising current demand and a senior hiring wave set to deepen capability, Ola appears to be shifting Hyperservice from a catch-up initiative to a permanent operating model for its after-sales business.### Ola Electric's Hyperservice Expansion: Hiring 1,000 Senior Technicians to Boost After-Sales Service
On December 5, 2025, Ola Electric Mobility Ltd. announced plans to recruit approximately 1,000 senior service technicians and specialized professionals as part of the next phase of its Hyperservice program. This move aims to strengthen the company's after-sales infrastructure amid rapid growth in electric scooter deliveries, addressing persistent customer complaints about service delays and parts availability.
#### Background on Hyperservice
Launched earlier in 2025, Hyperservice is Ola Electric's multi-phase initiative to overhaul its after-sales operations. It began as a "firefight" response to surging demand, deploying a surge taskforce to clear backlogs in key markets. A successful pilot in Bengaluru has now paved the way for a nationwide rollout. Founder Bhavish Aggarwal has been deeply involved, conducting unannounced visits to service centers and publicly monitoring progress via social media. The program shifts from reactive backlog clearance to proactive enhancements, including stronger staffing, refined processes, and digital tools.
#### Reasons for the Hiring Drive
Ola's after-sales workforce currently stands at around 2,000, but service volumes have spiked since scooter deliveries accelerated in 2023—leading to lengthy wait times, overloaded centers, and intermittent parts shortages in cities like Delhi and Mumbai. This hiring isn't just about scaling headcount; it's a strategic "expensive bet" to upgrade expertise in critical areas, rebuild customer trust, and prevent future disruptions. As an EV industry analyst noted: "Hiring 1,000 senior service professionals is an expensive bet—one you make only if you're aiming to rebuild long-term trust, not just fix a temporary spike."
A senior company official emphasized: "This is the second, more structural leg of Hyperservice. The taskforce was the firefight. This phase is about ensuring we don't have to go through it again." Another insider added: "We are adding capability where decisions actually get made—on the shop floor, in centre leadership, and at the customer interface. The metric is consistency and speed across India, not just bodies on the ground."
#### Key Hiring Details
The recruitment targets senior and specialist roles to enhance repair accuracy, operational efficiency, and customer interactions. Here's a breakdown:
| Role Category | Description/Responsibilities | Key Requirements/Focus Areas |
|----------------------------|-------------------------------------------------------|-----------------------------------------------|
| **EV Diagnostics Experts** | Advanced troubleshooting for electric scooters, including battery and motor issues. | Expertise in EV-specific tools; hands-on experience with Ola models. |
| **Service Centre Managers**| Oversee daily operations, inventory, and team coordination at hubs. | Leadership skills; prior management in automotive service. |
| **Customer-Facing Advisors** | Handle first-contact support, bookings, and query resolution. | Strong communication; knowledge of digital service platforms. |
- **Target Locations**: Nationwide, with emphasis on high-demand urban centers.
- **Process**: Open applications via Ola's career portal; focus on experienced professionals from automotive/EV sectors. No fixed timeline announced, but recruitment is set to ramp up immediately.
- **Compensation**: Competitive packages expected, aligned with senior-level EV roles (details not disclosed).
#### Supporting Digital Initiatives
To complement the hiring, Ola is rolling out:
- **In-App Service Booking**: Customers can schedule appointments directly via the Ola app.
- **Online Parts Store**: An e-commerce section on the app and website for genuine parts, reducing center visits for minor fixes.
These tools aim to ease pressure on physical centers and improve turnaround times.
#### Market Context and Reactions
This expansion comes as Ola Electric navigates competitive pressures in India's EV two-wheeler market, where it holds a ~35% share but faces scrutiny over service quality. On X (formerly Twitter), the news has garnered early shares from outlets like Economic Times, with users noting it as a "positive step" for customer retention. One post highlighted: "Ola Electric will hire 1,000 senior technicians to improve its after-sales service under the new Hyperservice model, aiming to reduce waiting times and offer faster, better support for customers." Broader sentiment remains cautious, given past service woes, but analysts view it as a signal of long-term commitment to scalability.
Overall, this phase positions Hyperservice as Ola's permanent after-sales model, potentially setting a benchmark for EV service in India. Job seekers in the EV space can monitor Ola's official channels for openings.
