GEM SELLER TRAINING

 

GeM Seller User Guide: A Step-by-Step Guide for Sellers in 2025

The Government e-Marketplace (GeM) portal has become a game-changer for businesses in India, offering a transparent platform to sell goods and services to government buyers. As of June 2025, with over 23 lakh sellers and a GMV exceeding ₹13.60 lakh crore, GeM provides immense opportunities, especially for MSMEs, startups, and women entrepreneurs. This user guide is designed to help sellers navigate the GeM platform effectively, from registration to winning contracts.

Why Sell on GeM?

GeM connects sellers to a vast network of government buyers, ensuring timely payments, transparency, and access to a market that values inclusivity. For small businesses, it’s a chance to scale without bureaucratic hurdles, with initiatives like ‘Womaniya on GeM’ and ‘GeM Start-up Runway’ promoting diversity.

Step 1: Register on the GeM Portal

1. Visit the GeM Portal: Go to gem.gov.in and click on “Sign Up” under the Seller section.
2. Choose Your Category: Select your business type—MSME, Startup, Individual, or Organization.
3. Provide Details:
   • Enter your business name, email, mobile number, and Aadhaar (for individuals) or PAN (for organizations).
   • Provide GSTIN (mandatory for most sellers; if exempt, upload a declaration).
   • Submit bank account details for payments.
4. Verify Identity: Complete Aadhaar-based e-KYC or organization verification using PAN and authorized signatory details.
5. Set Up Profile: After verification, create a password and log in. Complete your seller profile with business address, certifications (e.g., MSME Udyam certificate), and contact details.

Note: Registration is free, but ensure all documents are accurate to avoid delays. As of June 2025, GeM has streamlined the process, and most verifications are completed within 24–48 hours.

Step 2: Create and Manage Your Catalogue

1. Access the Catalogue Section: After logging in, go to the “Catalogue” tab on your dashboard.
2. Add Products/Services:
   • Select from over 10,900 product categories or 330 service categories (e.g., stationery, IT services).
   • Provide detailed descriptions, specifications, pricing, and high-quality images.
   • Specify delivery terms, warranty, and availability.
3. Set Pricing: Price competitively by using GeM’s price comparison tool to benchmark against other sellers and e-commerce platforms.
4. Publish Catalogue: Once approved (usually within 48 hours), your products/services are live for buyers to view.

Tip: Regularly update your catalogue to reflect stock availability and pricing changes.

Step 3: Participate in Bids and Auctions

1. Monitor Opportunities: Check the “Bids” or “Reverse Auction” section for opportunities matching your offerings.
2. Understand Bid Types:
   • Direct Purchase: For orders below ₹25,000; buyers can purchase directly.
   • L1 (Lowest Price) Matching: For orders between ₹25,000 and ₹5 lakh; buyers compare and select the lowest price.
   • E-Bidding/Reverse Auction: For larger orders; sellers compete by offering the best price.
3. Submit Your Bid:
   • Review the buyer’s requirements (e.g., quantity, delivery timeline).
   • Submit your offer with competitive pricing and terms.
   • Respond promptly to clarifications if requested.
4. Track Status: Monitor bid status under the “Bids” tab. You’ll receive notifications via email/SMS.

Note: As of June 2025, GeM has introduced AI-based bid recommendations to help sellers identify high-potential opportunities.

Step 4: Fulfill Orders and Receive Payments

1. Receive Orders: Once your bid is accepted, you’ll receive a purchase order in the “Orders” section.
2. Fulfill the Order:
   • Deliver goods/services within the stipulated timeline.
   • For goods, generate an e-Way Bill if the value exceeds ₹50,000.
   • Upload delivery proof (e.g., consignment note) on the portal.
3. Raise Invoice: Generate a GST-compliant invoice through GeM and upload it.
4. Receive Payment: Payments are processed within 10 days of order acceptance, directly to your bank account via GeM’s integrated payment system.

Tip: Use GeM SAHAY (available on Google Play Store) to secure loans against purchase orders for better cash flow.

Step 5: Manage Feedback and Performance

1. Monitor Ratings: Buyers can rate your performance based on quality, delivery, and service.
2. Address Complaints: Respond to buyer feedback or complaints promptly via the “Helpdesk” section.
3. Improve Performance: Higher ratings improve your visibility and chances of winning future bids.

Note: GeM’s analytics tools now flag low-performing sellers, so maintain quality to avoid penalties.

Key Tips for Success on GeM

1. Optimize Your Profile: Highlight certifications (e.g., MSME, women-led business) to gain preference in bids.
2. Stay Compliant: Ensure GST filings are up-to-date, as buyers verify compliance before awarding contracts.
3. Leverage Training Resources: GeM offers webinars and tutorials—access them under the “Training” section.
4. Engage with Support: Use the helpline (1800-419-3430) or regional GeM cells for assistance.
5. Network on X: Follow GeM’s official X handle (@GeM_India) for updates on new features and opportunities.

Challenges and How to Overcome Them

• High Competition: With 23 lakh sellers, standing out is tough. Focus on competitive pricing, quality, and quick delivery.
• Technical Issues: The portal may face downtime during peak times (e.g., end of financial quarters). Plan submissions early.
• Buyer Delays: Some buyers delay order acceptance. Use GeM’s escalation matrix to resolve issues.
• Documentation Errors: Incorrect GSTIN or bank details can delay payments. Double-check all entries during registration.

The Future of Selling on GeM

GeM is set to expand its scope, potentially including more categories like infrastructure projects. Integration with advanced technologies like blockchain for transparent transactions and AI for predictive analytics will further empower sellers. For now, staying proactive and leveraging GeM’s tools will help you maximize opportunities.

Conclusion

Selling on the GeM portal in 2025 is a golden opportunity for businesses to tap into the government procurement market. By following this guide—registering correctly, creating a robust catalogue, bidding strategically, and fulfilling orders efficiently—you can build a successful presence on GeM. Start by completing your registration today, and explore one bid opportunity this week to kickstart your journey.

Ready to grow your business on GeM? Log in now and add your first product to the catalogue!